We’ve all seen the video – Taylor Swift puts on “Jumpman” by Drake & Future, starts running on her treadmill while rapping along to the song, and falls flat on her face. The Apple Music commercial has gained upwards of 17.5 million views since the video was posted to YouTube on April 1st. But what’s more impressive is the success of the song as a result of the sync placement.
Downloads for “Jumpman” increased 193% in the week that the video went live, from 15,000 sales the week of March 31st to 44,000 a week later. This is another win for Drake, whose sync licensing for “Hotline Bling” in a T-Mobile Superbowl commercial brought in royalties from 130 countries where the game was broadcast.
BMI and ASCAP reported over $590 million in sync revenue from 2015 alone. These sync licenses bring extra attention and sales revenue to both new artists, like when Feist’s “1 2 3 4” was featured in an iPod Nano commercial in 2007, to older artists like The Mamas & The Papas whose 1965 hit “California Dreamin’” is making a resurgence via an H&M commercial for Coachella.
Sync is one of the biggest tools for success in music today, and it’s paying off big for songwriters.